Vaping News: How Should We Look at the Future of Vaping?

Greetings, Vapers! In today's blog, we'll briefly discuss the current climate around vaping and ejuice in the News, and we'll leave you with a link to a very interesting article regarding teen vaping and the meteoric rise of the Juul e-cig.

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As far as News goes, things are just about where you'd think they are. Although there's a larger quantity of available (and accurate) data showing the real impacts of vaping on public health, there's still a ton of opposition from special interest groups and others. While many News organizations have found a way to capitalize on the inflammatory headlines they've created, they're also failing to paint an accurate picture of the data that's been made available. In many cases, the most-read or most-viewed content uses data from studies that are either out-of-date, or they're inaccurately reporting on the data to further align with their narrative. In other cases, News outlets are outright lying about the data they have, and again, they're not doing it because they care about the News. They're doing it because they care about the clicks. Clickbait headlines with inflammatory claims have become the "norm" for the News, and it's no surprise that those same tactics are being used against an industry with limited allies. 

The truth, however, is far simpler than many of these organizations make it out to be. Interestingly,  you'll find a far different argument regarding the potential for a positive public health impact of vaping from the findings of the scientists and doctors that actually engaging in the research. According to Public Health England (PHE), their "...new review reinforces the finding that vaping is a fraction of the risk of smoking, at least 95% less harmful, and of negligible risk to bystanders. Yet over half of smokers either falsely believe that vaping is as harmful as smoking or just don’t know." What is the reason for this? It's much easier to get clicks and views on articles that scream, "VAPING IS HORRIBLE" than it is for an article titled, "Vaping could help you quit smoking". There are just more people who don't smoke, and frankly don't care about the people who do smoke, than there are smokers. And those that aren't smokers don't care about quitting. They care about the headline that tells them vaping is bad, and they want to tell everyone they know about it. How can we change their minds?

The easy, but tough-to-hear, answer is: no. You cannot change someone else's mind, but they can change their own mind. I don't mean to get all deep here, but it's the truth. The only way to change someone's mind is to let them do it on their own. We can't change their minds, but we can work our hardest to change the narrative around vaping. Rather than going out with guns blazin' and attacking every negative article about vaping, write one for yourself. Write an opinion piece for your local newspaper than explains why vaping helped you to quit. Write to your favorite magazine and see if they'll feature your vaping testimonial on their website. Get the truth out there. Our best bet for combatting the negative, and often false, narrative surrounding vaping is to spread the truth. If we work together as a community, there's nothing that can stop a campaign for the truth, and people will start to listen, and hopefully, change their minds. 

That's it for me today, I'll hop off my soapbox. Instead of me rambling on, I'll leave you with a link to another powerful article about vaping that discusses a lot of what I mentioned today, and also goes deeper into the data regarding teen vaping, which we all want to be as infrequent as humanly possible. 

Here's the Forbes article, written by Salle Satel - www.forbes.com

Hope you all have a fantastic day! We will see you next week!

VAPE ON!

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